How to create Strategic Events that help Grow your ministry

Podcast IconEvents are crucial for student ministry. You need to have them as they help compliment your overall ministry plan. But is there a real strategy that is involved in organizing your events and calendar?

That is why I brought in Ashley Bohinc to the podcast. Ashley is the Director of Middle School Strategy for the reThink Group (aka Orange). She led a Breakout at Orange ’17 about this very topic and so, in today’s episode, Ashley and I discuss

  • Ashley’s ministry background
  • What are the difference between Strategic and Random events
  • How you can map out the year (Blank image here. Filled out image here)
  • What Orange has coming up (especially with middle school ministry) and the Think Orange Podcast that she co-hosts.

If you want to connect with Ashley, you can find her on Twitter ( She is very active on social media so definitely hit her up if you have a question.

Also, if you want more information on the ministry Ashley does in Ethiopia, click here.

What do you think?  How are you planning your events in your ministry? Are they strategic or random?  Share your experiences and stories below or on social media using #ymsidekick so we can all learn from each other.

To email Tom some ideas on future episodes email him here. He’s always looking for great content ideas.

Make sure you goto iTunes and subscribe ( to the podcast and see what cool things we do each and every week!  And make sure you rate the show, especially if you like it. 🙂

Also, sign up for the Sidekick Scoop ( to get content from all over the ministry world (especially online and student ministry topics). A NEW email comes out every Friday with great content.

Tom Pounder

A father of 4, Tom is the Online Campus Pastor as well as Social Media Director at New Life Christian Church in Chantilly, VA. He blogs, vlogs, periscopes and podcasts regularly about student and online ministry stuff. Check out his work at and on iTunes (search YMSidekick).

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