Orange ’14: “Social Media is Visual, Measured and Strategic”

Matt McKee led this session on “Social Media is Visual, Measured and Strategic”

Our world is mobile and social. They are linked together.

The biggest social network is the “text message”. It’s the most social network we have.

5 lessons that Matt’s learned from the NY Times about why it has to be STRATEGIC:

1. Interact more than you automate. Have more @’s than you have articles. Know what’s going on offline. It shouldn’t be just promotion. 70/20/10 (70% of your time should be about people, 20% is about creating content, 10% are things you can ask)
2. Let the community curate content. Creation is not great than curation. You don’t have to be the expert. Highlight your digital evangelists. Share your influence.
3. Offline enhances online and vice versa. What are we doing online that will enhance the offline. Measure the stories you have offline because what you are doing online. Have a community view. Have a global view. Don’t just invite people to the offline
4. Choose Clarity over Cleverness. Be brief. Be specific. Lists, Quotes, Pictures. Felt Need. What problem are you solving.
5. Repeat Yourself. Know the purpose of each network or platform. Retitle and Reuse. Group similar posts together.

5 Ways to Create Content with Little Words:

1. Photos! Selfies and other things.
2. Infographic. Infographics are big. Design is very big…Interactive.com is one that is useful for these creations
3. Audio. It can go viral (example Donald Sterling), Music (create new music, make fun of yourself) and Podcasts
4. Video. 6 million minutes of video will be uploaded to YouTube today. YouTube, Vimeo, Vine, Instagram, Skype. You could do Google Hangouts or Interviews online.
5. Animations. Tumbler, Gifs (Gif Brewery), Text messages

5 ways you can Measure your Social Media:

1. Hootsuite
2. Spredfast
3. Buffer
4. Sprout Social
5. Bitly

More people spend more time on social media today than ever before. We’re more connected than ever before. We have the greatest opportunity for the greatest message of all time.