How to Play the Long Game in Social Media
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Going viral! That is what we all want to do as Social Media Managers or Communicators. You want to create a piece of content that gets you noticed and goes viral with hundreds of millions of views. The problem with
trying to go viral is that very few of us ever do go viral. Not only does content we work so hard on go 
unnoticed most of the time, but the pieces of content we think isn’t so good gets more traction than some of our “best content”.
It is so hard to figure out, so instead of focusing attention on what will go viral, what would it look like to play the long game in social media? This is why I have my friend Scooter Vines with me today. Scooter is in Digital Marketing for a Real Estate broker in Northern Virginia. Today, Scooter and I talk about tips and tricks you can do today that will help you make a long play in social media that can give you greater impact and reach for your Church or ministry.
ACTION STEPS:
- Share your thoughts! How have you played the long game in social media before? What have you done that has helped you reach your community? Share below or on Twitter using #ymsidekick when you post.
- If you want to connect with Scooter you can email him here.
- Facebook Group! Join the Digital Bootcamp Facebook Group to learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers.
- Make sure you goto iTunes and subscribe to the podcast and see what cool things we do each and every week! And make sure you rate the show, especially if you like it. 🙂
- If you have an idea for a topic for a future podcast episode, email him here.
- Sign up for the Sidekick Scoop to get content from all over the ministry world (especially online and student ministry topics).
