2 Reasons Why You Should Vary Your Content
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Content is King. And while content is king, the way you share content has changed over time. Blogging was really important back in the 90s and 00s, then images became key. Now video is really important in sharing your message to people.
Just because content changes over time, doesn’t mean that you have to stop using the different forms of content. In fact, it’s best if you vary your content. Watch this video, read below, or listen to the podcast about why you should vary your content.
The two reasons why you should vary your content are because:
It Peaks Peoples Interest. When you have the same kind of content you share it causes a ho-hum mentality for people when they come to your page. By varying your content you peak their interest and they keep coming back to see what you will post.
Peoples Interest Change. Over the years, the kind of content people consume changes and what was once effective may not be effective as much. So because peoples interest change it is important to keep trying out new ways to share content so you can stay in touch with what kind of content people are consuming. But don’t give up older forms of content, especially if they are still effective in some ways.
ACTION STEPS:
- How do you vary your content? Share your experiences below or on social media using the hashtag #digitalin5 to share.
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