5 Analytics You Should Be Checking Out

Podcast (digitalin5): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | RSS

Analytics are important. No matter what position you serve in you need to know whether or not you are are doing an effective job. In digital communications you need to know which analytics to pay attention to in order to determine your effectiveness.

Watch this video, listen to the podcast or read below the

Google Analytics. Shows you what pages and posts are working, how long people are staying on your page and many other great insights.

Facebook Insights. Inights are located at the top of your Facebook Page or the left of your Group. These show you what posts are engaging people, how many people are coming into your page, liking it and commenting on posts. Facebook offers a lot of insights for your posts.

Instagram Insights. They are called “Insights” and are on the top right of your screen and look like a bar graph. These are only available for business pages (or if you have a ton of followers as personal pages). The analytics are good and can give you a good idea of how you are doing with your post engagement.

Twitter Analytics. This tracks the past few months at a glance and how people are responding to your tweets

YouTube Studio. Relatively new compared to the old analytics YouTube used to offer. Now you can dig deeper into the video analytics and see how each video is performing and you get great details on “live” videos as well.

ACTION STEPS: 

• What analytics do you check regularly for your digital communications? Share your experiences below or on social media using the hashtag #digitalin5 to share.
• Join the Digital Bootcamp Facebook Group to learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers.
• SUBSCRIBE: New episodes come out each Wednesday. Subscribe on  iTunes, on Spotify, or on YouTube to make sure you get these each and every week!  And make sure you rate the show, especially if you like it.
• Sign up for the Sidekick Scoop to get content from all over the ministry world (especially online and student ministry topics).