Creating Memories

Have you seen this?  This is last years video and has been going around social media all over right before Christmas and has over 38 million views on YouTube.  To see 2014’s Christmas WestJet Christmas Miracle, click here.


What a cool thing for airliner to do.  I can’t even imagine how much it cost WestJet Airlines to buy all that stuff for their passengers.  But one thing stuck out me about what they did.

WestJet created memories for each and every one of those passengers.  Every Christmas they will say things such as, “Remember that time when flew WestJet Airlines and Santa gave us a Christmas Present”.

Through these memories they created with the passengers they won over customers.  Although it was more expensive then most of us can afford, we can be creating memories with those we are reaching out to as well.

[Tweet “WestJet created memories and won over customers. What are you doing to create memories?”]

Creating memories isn’t as hard and costly as what WestJet did.  It is simply wowing your “customer” to where they are talking about it.  It could be a giveaway or an activity such as a New Years Eve event where they are saying things like, “I can’t believe that just happened” and “I don’t want to miss what happens next”.

But, creating memories just to create memories is irrelevant without a purpose to it.  The more memories we can create the more likely they are to return and want to explore what it means to follow God.  And that is the hope and purpose of creating memories.

So, what are you doing to create memories in your ministry?  Share some of your experiences below so we can all learn from each other benefit.

Tom Pounder

A father of 4, Tom is the Online Campus Pastor as well as Social Media Director at New Life Christian Church in Chantilly, VA. He blogs, vlogs, periscopes and podcasts regularly about student and online ministry stuff. Check out his work at and on iTunes (search YMSidekick).

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