How to Increase your reach using Tent Poles

Want to increase your reach in social media?  All you need are some tent-poles.  No, not the camping tent poles…these tent pole events.  Learn more in this video:



Finding ways reach your target audience is hard enough as it is.  That is why linking on to tent pole events can make a huge difference in your social media and content marketing strategy. What can you do?

  1. Use your calendar to identify key events nationally (i.e. Christmas, Easter, Thanksgiving, etc) and those events in your community (i.e. County Fairs).  You can also use current events that are happening that everyone is talking about (i.e. FIFA World Cup, Super Bowl or something that everyone is celebrating or even morning).
  2. Plan your content around those “tent pole” events.  Create visuals, blogs, podcasts, vlogs around them.  Once created use hashtags to latch on to these events and spread your reach organically.

I’ve found Tent pole marketing to be very effective social media and content strategy to reach more people for our Church.

So what about you?  How are you using Tent Pole events to increase your social media reach? Share below or on social media using #ymsidekick.

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Tom Pounder

A father of 4, Tom is the Online Campus Pastor as well as Social Media Director at New Life Christian Church in Chantilly, VA. He blogs, vlogs, periscopes and podcasts regularly about student and online ministry stuff. Check out his work at and on iTunes (search YMSidekick).

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