Making Small Tweaks Can Give a Fresh Look

So I was on Facebook the other day…not really abnormal since I spend  a lot of time on that site…it’s all work related…honestly! But as I was exploring the latest items on my feed I noticed something different when I went to click “Like” on it. Learn more from this short video how small tweaks to existing idea can change an older look and make it fresh and new.



When Facebook decided to make some simple changes to these emoji reactions, they did 2 things:

halloween changes

  1. It capitalizes on tent-pole events and gave it a fresh look. These changes were minor tweaks but caused Facebook to be kept in the conversation especially around that day or special event.
  2. It’s just fun. Think about it, when you get burned and disappointed you go on and on about what happened to all  your friends and whoever or whatever company burned you gets a lot of bad press. BUT, when you get surprised in a fun way, you want to tell everyone about how cool and fun that person or group is. This is what Facebook did by making these simple changes. They gave us some fun that we can talk about thus giving them good press.

What Facebook did here was not life-changing or earth shattering in any way. But they took something old and freshened it up. In the same way, you can latch on to these tent-pole and holiday events over the next few months and make some simple changes to your social media, web or communication stuff that will help people have some fun while also getting them talking about you and your church.


What can you do in your ministry to freshen up some old content and make it fresh today with some simple changes?


Take a minute and share what you have done in the past to make simple changes that helped your ministry. You can either share below or on Twitter using #ymsidekick to comment.

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Tom Pounder

A father of 4, Tom is the Online Campus Pastor as well as Social Media Director at New Life Christian Church in Chantilly, VA. He blogs, vlogs, periscopes and podcasts regularly about student and online ministry stuff. Check out his work at and on iTunes (search YMSidekick).

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